Tested Advertising Methods John Caples ; foreword by David Ogilvy ; introduction by Gordon White.
Material type: TextPublication details: Paramus, N.J. Prentice Hall, c1997Edition: 5th edDescription: xxvi, 278 pISBN: 9780130957016Subject(s): Marketing | Management | AdvertisingDDC classification: 659.13Item type | Current library | Call number | Status | Date due | Barcode | Item holds |
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Donated Books | Arrupe Library and Information Centre | 659 CAP (Browse shelf(Opens below)) | Available | 100362 |
Total holds: 0
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658.9 BAR Motion and Time Study | 659.132'2 VAL The Craft of Copywriting | 659 BUT Advalue | 659 CAP Tested Advertising Methods | 659 COR Corporate Communication | 659 FER Corporate Communications | 659 HOP Scientific advertising |
Donated By, Divya Khanna
23/09/2023 100362
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