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Tested Advertising Methods John Caples ; foreword by David Ogilvy ; introduction by Gordon White.

By: Caples, John Material type: Text

TextPublication details: Paramus, N.J. Prentice Hall, c1997Edition: 5th edDescription: xxvi, 278 pISBN: 9780130957016Subject(s): Marketing | Management | AdvertisingDDC classification: 659.13

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Item type	Current library	Call number	Status	Date due	Barcode	Item holds
Donated Books	Arrupe Library and Information Centre	659 CAP (Browse shelf(Opens below))	Available		100362

Total holds: 0

Donated By, Divya Khanna

23/09/2023 100362

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