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Tested Advertising Methods

Caples, John.

Tested Advertising Methods John Caples ; foreword by David Ogilvy ; introduction by Gordon White. - 5th ed. - Paramus, N.J. Prentice Hall, c1997. - xxvi, 278 p.

Donated By, Divya Khanna

ISBN: 9780130957016

LCCN: 96047752

Subjects--Personal Names: Marketing

Subjects--Uniform Titles:
Management

Subjects--Topical Terms:
Advertising

Dewey Class. No.: 659.13

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