Tested Advertising Methods (Record no. 157522)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00749cam a2200265 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 4946523 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230923090203.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 961025s1997 njua 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 96047752 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780130957016 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | SJCLIB |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.13 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Caples, John. |
| 9 (RLIN) | 170489 |
| 245 ## - TITLE STATEMENT | |
| Title | Tested Advertising Methods |
| Statement of responsibility, etc. | John Caples ; foreword by David Ogilvy ; introduction by Gordon White. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 5th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Paramus, N.J. |
| Name of publisher, distributor, etc. | Prentice Hall, |
| Date of publication, distribution, etc. | c1997. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxvi, 278 p. |
| 500 ## - GENERAL NOTE | |
| General note | Donated By, Divya Khanna |
| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME | |
| Title of a work | Marketing |
| 630 ## - SUBJECT ADDED ENTRY--UNIFORM TITLE | |
| Uniform title | Management |
| 9 (RLIN) | 170490 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Donated Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Arrupe Library and Information Centre | Arrupe Library and Information Centre | 23/09/2023 | 8000.00 | 1 | 659 CAP | 100362 | 08/11/2023 | 25/10/2023 | 23/09/2023 | Donated Books |