Tested Advertising Methods John Caples ; foreword by David Ogilvy ; introduction by Gordon White.
Material type: TextPublication details: Paramus, N.J. Prentice Hall, c1997Edition: 5th edDescription: xxvi, 278 pISBN: 9780130957016Subject(s): Marketing | Management | AdvertisingDDC classification: 659.13Item type | Current library | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|
Donated Books | Arrupe Library and Information Centre | 659 CAP (Browse shelf(Opens below)) | Available | 100362 |
Total holds: 0
Donated By, Divya Khanna
23/09/2023 100362
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