Media Planning And Buying Principles and the Indian Context.
Material type:
TextPublication details: India, MC Graw Hill, 2009Description: 345 pISBN: 9780070147607Subject(s): Social Science -- Journalism -- Media Studies
| Item type | Current library | Call number | Status | Date due | Barcode | Item holds |
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Books
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Arrupe Library and Information Centre | 659.111 MEN (Browse shelf(Opens below)) | Available | 099530 |
Total holds: 0
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| 659.111 ARI Predictably Irrational : | 659.111 ARI Predictably Irrational : | 659.111 ARI Predictably Irrational : | 659.111 MEN Media Planning And Buying Principles and the Indian Context. | 659.111 SIS Advertising Media Planning | 659.112 SUL Hey Whipple, Squeeze This : The Classic Guide to Creating Great Ads: The Classic Guide to Creating Great Advertising. | 659.113 WAS 'That’s Our New AD Campaign…?'' |
SJEC Books Transferred to SJU Library as on 5th June 2023
08/07/2023 099530
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