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Media Planning And Buying Principles and the Indian Context.

Menon, Arpita.

Media Planning And Buying Principles and the Indian Context. - India, MC Graw Hill, 2009. - 345 p.

SJEC Books Transferred to SJU Library as on 5th June 2023

ISBN: 9780070147607

Subjects--Topical Terms:
Social Science--Journalism--Media Studies

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