Media Planning And Buying Principles and the Indian Context. (Record no. 156860)

MARC details
000 -LEADER
fixed length control field 00595nam a22001937a 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20230708091117.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 230708b |||||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780070147607
040 ## - CATALOGING SOURCE
Transcribing agency SJCLIB
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Menon, Arpita.
9 (RLIN) 169938
245 ## - TITLE STATEMENT
Title Media Planning And Buying Principles and the Indian Context.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. India,
Name of publisher, distributor, etc. MC Graw Hill,
Date of publication, distribution, etc. 2009.
300 ## - PHYSICAL DESCRIPTION
Extent 345 p.
500 ## - GENERAL NOTE
General note SJEC Books Transferred to SJU Library as on 5th June 2023<br/>
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Social Science
General subdivision Journalism
Geographic subdivision Media Studies
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Cost, normal purchase price Full call number Barcode Date last seen Price effective from Koha item type
          Arrupe Library and Information Centre Arrupe Library and Information Centre 08/07/2023 3212.92 659.111 MEN 099530 08/07/2023 08/07/2023 Books