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Contemporary Advertising and Integrated Marketing Communications

By: Arens, William, F., Weigold, Michael, F. and Arens, Christian Material type: Text

TextPublication details: New York McGraw-Hill Irwin 1982Edition: 13thDescription: 774ISBN: 9780071220606Subject(s): Mass CommunicationDDC classification: 659.1 ARE

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Item type	Current library	Call number	Status	Date due	Barcode	Item holds
Books	Arrupe Library and Information Centre	659.1 ARE (Browse shelf(Opens below))	Available		083944

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Previous	659 YAD Advertising and Social Responsibility	659 YAD Advertising and Social Responsibility :	659.1 AHU Advertising	659.1 ARE Contemporary Advertising and Integrated Marketing Communications	659.1 ARE Essentials of Contemporary Advertising	659.1 ARN Word of Mouth Advertising: a Review of the Literature	659.1 BAX Digital Advertising and Marketing Communication	Next

16/07/2019 083944

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