Contemporary Advertising and Integrated Marketing Communications (Record no. 149454)
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000 -LEADER | |
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fixed length control field | 00592nam a22002057a 4500 |
003 - CONTROL NUMBER IDENTIFIER | |
control field | OSt |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20190716153945.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 190716b ||||| |||| 00| 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9780071220606 |
040 ## - CATALOGING SOURCE | |
Transcribing agency | SJCLIB |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 659.1 ARE |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | Arens, William, F., Weigold, Michael, F. and Arens, Christian |
9 (RLIN) | 151074 |
245 ## - TITLE STATEMENT | |
Title | Contemporary Advertising and Integrated Marketing Communications |
250 ## - EDITION STATEMENT | |
Edition statement | 13th |
260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
Place of publication, distribution, etc. | New York |
Name of publisher, distributor, etc. | McGraw-Hill Irwin |
Date of publication, distribution, etc. | 1982 |
300 ## - PHYSICAL DESCRIPTION | |
Extent | 774 |
600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME | |
Title of a work | Mass Communication |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | |
Koha item type | Books |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Price effective from | Koha item type |
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Arrupe Library and Information Centre | Arrupe Library and Information Centre | 16/07/2019 | 5 | 659.1 ARE | 083944 | 16/05/2024 | 10/01/2024 | 16/07/2019 | Books |