Contemporary Advertising and Integrated Marketing Communications (Record no. 149454)

MARC details
000 -LEADER
fixed length control field 00592nam a22002057a 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20190716153945.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 190716b ||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780071220606
040 ## - CATALOGING SOURCE
Transcribing agency SJCLIB
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1 ARE
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Arens, William, F., Weigold, Michael, F. and Arens, Christian
9 (RLIN) 151074
245 ## - TITLE STATEMENT
Title Contemporary Advertising and Integrated Marketing Communications
250 ## - EDITION STATEMENT
Edition statement 13th
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York
Name of publisher, distributor, etc. McGraw-Hill Irwin
Date of publication, distribution, etc. 1982
300 ## - PHYSICAL DESCRIPTION
Extent 774
600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME
Title of a work Mass Communication
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Total Checkouts Full call number Barcode Date last seen Date last checked out Price effective from Koha item type
          Arrupe Library and Information Centre Arrupe Library and Information Centre 16/07/2019 5 659.1 ARE 083944 16/05/2024 10/01/2024 16/07/2019 Books