Contemporary Advertising and Integrated Marketing Communications
Arens, William, F., Weigold, Michael, F. and Arens, Christian
Contemporary Advertising and Integrated Marketing Communications - 13th - New York McGraw-Hill Irwin 1982 - 774
9780071220606
Mass Communication
659.1 ARE
Contemporary Advertising and Integrated Marketing Communications - 13th - New York McGraw-Hill Irwin 1982 - 774
9780071220606
Mass Communication
659.1 ARE