Branded Entertainment Product Placement & Brand Strategy in the Entertainment Business
Material type: TextPublisher number: Mysore Book HousePublication details: New Delhi Kogan Page Limited 2007Description: 266Subject(s): MA Journalism and Communication | MA Journalism and CommunicationItem type | Current library | Call number | Status | Date due | Barcode | Item holds |
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Books | Arrupe Library and Information Centre | 658.827 LEH (Browse shelf(Opens below)) | Available | 083827 |
Total holds: 0
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658.827 COM Branding | 658.827 HAL Darwin's Brands | 658.827 HAR Harvard business review on brand management. | 658.827 LEH Branded Entertainment | 658.827 SHA Brand Management | 658.827 SHA Brand Management | 658.827 SHA Brand Management |
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083827 03/07/2015
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