Branded Entertainment (Record no. 141150)

MARC details
000 -LEADER
fixed length control field 00567nam a2200169Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 190516s9999 xx 000 0 und d
028 ## - PUBLISHER OR DISTRIBUTOR NUMBER
Source Mysore Book House
-- 651
-- 26/05/2015
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Lehu, Jean-Marc
9 (RLIN) 152684
245 #0 - TITLE STATEMENT
Title Branded Entertainment
Statement of responsibility, etc. Product Placement & Brand Strategy in the Entertainment Business
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. Kogan Page Limited
Date of publication, distribution, etc. 2007
Place of publication, distribution, etc. New Delhi
300 ## - PHYSICAL DESCRIPTION
Extent 266
500 ## - GENERAL NOTE
General note 008404
600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME
Title of a work MA Journalism and Communication
9 (RLIN) 152685
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element MA Journalism and Communication
9 (RLIN) 152685
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Date last checked out Price effective from Koha item type
        Arrupe Library and Information Centre Arrupe Library and Information Centre 16/05/2019 395.00 1 658.827 LEH 083827 28/04/2022 13/04/2022 16/05/2019 Books