Word of Mouth Advertising: a Review of the Literature

By: Arndt, JohanMaterial type: TextTextPublisher number: Book Service SyndicatePublication details: New York An Advertising Research Monograph 1967Description: 88Subject(s): MA Political Science | MA Political Science
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Item type Current library Call number Status Date due Barcode Item holds
Books Books Arrupe Library and Information Centre
659.1 ARN (Browse shelf(Opens below)) Available 083932
Total holds: 0

001009

083932 29-04-2008

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