Word of Mouth Advertising: a Review of the Literature (Record no. 141249)

MARC details
000 -LEADER
fixed length control field 00538nam a2200169Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 190516s9999 xx 000 0 und d
028 ## - PUBLISHER OR DISTRIBUTOR NUMBER
Source Book Service Syndicate
-- 2007/CRB/001/398
-- 28/03/2008
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Arndt, Johan
9 (RLIN) 152861
245 #0 - TITLE STATEMENT
Title Word of Mouth Advertising: a Review of the Literature
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. An Advertising Research Monograph
Date of publication, distribution, etc. 1967
Place of publication, distribution, etc. New York
300 ## - PHYSICAL DESCRIPTION
Extent 88
500 ## - GENERAL NOTE
General note 001009
600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME
Title of a work MA Political Science
9 (RLIN) 152862
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element MA Political Science
9 (RLIN) 152862
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
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