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About Face : The Secrets of Emotonally Effective Advertising

by Hill, Dan.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher number: Kiran Book CentrePublication details: New Delhi Kogan Page Limited 2010Availability: Items available for loan: Arrupe Library and Information Centre (1) . Location(s): Call number: 158.1 HIL.

The Better Mousetrap Brand Invention in a Media Democracy

by Pont, Simon.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher number: Kiran Book CentrePublication details: New Delhi Kogan Page Limited 2013Availability: Items available for loan: Arrupe Library and Information Centre (1) . Location(s): Call number: 070.1 PON.

Top Business Psychology Models 50 transforming ideas leaders, consultants and Coaches

by Cantore, Stefan and Passmore, Jonathan.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher number: J.P Book DistributorsPublication details: New Delhi Kogan Page Limited 2012Availability: Items available for reference: Arrupe Library and Information Centre Not for loan (1) . Location(s): Reference Section Shelf 4 Row 4 Call number: 658.8 CAN.

Media Monoliths How great media brands thrive and survive

by Tungate, Mark.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher number: Mysore Book HousePublication details: London Kogan Page 2004Availability: Items available for loan: Arrupe Library and Information Centre (1) . Location(s): Call number: 302.23 TUN.

Public Relations Risk issues & crisis management

by Regester, Michael and Larkin, Judy.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher number: S.J. Book suppliersPublication details: New Delhi Kogan Page/Crest Publishing House 2000Availability: Items available for loan: Arrupe Library and Information Centre (1) . Location(s): Call number: 659.2 REG.

Public relations and the social web How to use social media and web 2.0 in communications

by Brown, Rob.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher number: Prajwal Book DistributorsPublication details: New Delhi Kogan Page 2010Availability: Items available for loan: Arrupe Library and Information Centre (1) . Location(s): Call number: 659.2 BRO.

The Art & Science of Public Relations Public Relations in Practice Volume 4

by Gregory, Anne.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Kogan Page/Crest Publishing House 2000Availability: Items available for loan: Arrupe Library and Information Centre (1) . Location(s): Call number: 659.2 GRE.

Branded Entertainment Product Placement & Brand Strategy in the Entertainment Business

by Lehu, Jean-Marc.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher number: Mysore Book HousePublication details: New Delhi Kogan Page Limited 2007Availability: Items available for loan: Arrupe Library and Information Centre (1) . Location(s): Call number: 658.827 LEH.

Transport Communication : Understanding Global Networks Enabling Transport Services

by Tiffen, John and Kissling, Chris.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher number: Gangarams Book BureauPublication details: London Kogan Page 2008Availability: Items available for loan: Arrupe Library and Information Centre (1) . Location(s): Call number: 384.01 TIF.

Appiled Transport Econmics Policy, Management & Decesion Making

by Cole, Stuart.

Edition: 3Material type: Text Text; Format: print ; Literary form: Not fiction Publisher number: Knowledge WorldPublication details: London Kogan Page 1988Availability: Items available for loan: Arrupe Library and Information Centre (1) . Location(s): Call number: 330 COL.

The Better Mousetrap: Brand Invention in a Media Democracy

by Pont, Simon.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher number: Kiran Book CenterPublication details: Kogan Page New Delhi 2013Availability: Items available for reference: Arrupe Library and Information Centre Not for loan (1) . Location(s): Call number: 658.8 PON.

Marketing Communications: Integrating Offline and Online with Social Media

by Smith, P R & Zook, Ze.

Edition: 5th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher number: Kiran Book CentrePublication details: Kogan Page, 2011Availability: Items available for reference: Arrupe Library and Information Centre Not for loan (1) . Location(s): Call number: 658.8 SMI.

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