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Advertising and Promotion : An Integrated Marketing Communications Perspective

TextPublisher number: Vidyarthi BooksPublication details: New York Mcgraw-Hill Irwin 1990Description: 769ISBN: 9780071314404Subject(s): MS Communication | Communication

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
Books	Arrupe Library and Information Centre	659.1 BEL (Browse shelf(Opens below))	Checked out to AMANN SHARIFF (20VOF12)	07/04/2021	081793

Total holds: 0

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Previous	659.1 ARE Essentials of Contemporary Advertising	659.1 ARN Word of Mouth Advertising: a Review of the Literature	659.1 BAX Digital Advertising and Marketing Communication	659.1 BEL Advertising and Promotion :	659.1 BEL Advertising and Promotion	659.1 BEL Advertising and Promotion	659.1 BEL Advertising and Promotion	Next

081793 14-12-2017

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