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Advertising and Promotion :

Belch, George, E and Belch, Michael, A.

Advertising and Promotion : An Integrated Marketing Communications Perspective - New York Mcgraw-Hill Irwin 1990 - 769

ISBN: 9780071314404

Publisher. No.: Vidyarthi Books

Subjects--Personal Names: MS Communication

Subjects--Topical Terms:
Communication

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