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Word of Mouth Advertising: a Review of the Literature

By: Arndt, Johan Material type: Text

TextPublisher number: Book Service SyndicatePublication details: New York An Advertising Research Monograph 1967Description: 88Subject(s): MA Political Science | MA Political Science

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
Books	Arrupe Library and Information Centre	659.1 ARN (Browse shelf(Opens below))	Available		083932

Total holds: 0

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Previous	659.1 AHU Advertising	659.1 ARE Contemporary Advertising and Integrated Marketing Communications	659.1 ARE Essentials of Contemporary Advertising	659.1 ARN Word of Mouth Advertising: a Review of the Literature	659.1 BAX Digital Advertising and Marketing Communication	659.1 BEL Advertising and Promotion :	659.1 BEL Advertising and Promotion	Next

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083932 29-04-2008

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