The Future Of Advertising : (Record no. 157519)

MARC details
000 -LEADER
fixed length control field 00606nam a22002057a 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20230923153506.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
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020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780070598386
040 ## - CATALOGING SOURCE
Transcribing agency SJCLIB
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Cappo, Joe
9 (RLIN) 170485
245 ## - TITLE STATEMENT
Title The Future Of Advertising :
Remainder of title New Media, New Clients, New Consumers in the Post-Television Era
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York
Name of publisher, distributor, etc. Tata NcGeaw Hill Education
Date of publication, distribution, etc. 2004
300 ## - PHYSICAL DESCRIPTION
Extent xi, 260 p.
500 ## - GENERAL NOTE
General note Donated By, Divya Khanna
600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME
Title of a work Management
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Donated Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Cost, normal purchase price Full call number Barcode Date last seen Price effective from Koha item type
          Arrupe Library and Information Centre Arrupe Library and Information Centre 23/09/2023 295.00 070.1 CAP 100359 23/09/2023 23/09/2023 Donated Books