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The Future Of Advertising : New Media, New Clients, New Consumers in the Post-Television Era

Cappo, Joe

The Future Of Advertising : New Media, New Clients, New Consumers in the Post-Television Era - New York Tata NcGeaw Hill Education 2004 - xi, 260 p.

Donated By, Divya Khanna

ISBN: 9780070598386

Subjects--Personal Names: Management

Subjects--Topical Terms:
Marketing

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