000 00590nam a22002057a 4500
003 OSt
005 20240202155103.0
008 240202b |||||||| |||| 00| 0 eng d
020 _a9780071284400
028 _bKiran Book Centre
_c149/23-24
_d27/01/2024
040 _cSJCLIB
100 _aBelch, George & Belch, Michael.
_9170779
245 _aAdvertising and Promotion: An Integrated Marketing Communications Perspective
250 _a8th ed.
260 _bMcGraw-Hill Education,
_c2008.
300 _a838 p.
518 _a02/02/2024
600 _tCommunication
942 _2ddc
_cREF
999 _c157889
_d157889