000 00595nam a22001937a 4500
003 OSt
005 20230708091117.0
008 230708b |||||||| |||| 00| 0 eng d
020 _a9780070147607
040 _cSJCLIB
100 _aMenon, Arpita.
_9169938
245 _aMedia Planning And Buying Principles and the Indian Context.
260 _aIndia,
_bMC Graw Hill,
_c2009.
300 _a345 p.
500 _aSJEC Books Transferred to SJU Library as on 5th June 2023
650 _aSocial Science
_xJournalism
_zMedia Studies
_9169939
942 _2ddc
_cBK
999 _c156860
_d156860