000 | 00595nam a22001937a 4500 | ||
---|---|---|---|
003 | OSt | ||
005 | 20230708091117.0 | ||
008 | 230708b |||||||| |||| 00| 0 eng d | ||
020 | _a9780070147607 | ||
040 | _cSJCLIB | ||
100 |
_aMenon, Arpita. _9169938 |
||
245 | _aMedia Planning And Buying Principles and the Indian Context. | ||
260 |
_aIndia, _bMC Graw Hill, _c2009. |
||
300 | _a345 p. | ||
500 | _aSJEC Books Transferred to SJU Library as on 5th June 2023 | ||
650 |
_aSocial Science _xJournalism _zMedia Studies _9169939 |
||
942 |
_2ddc _cBK |
||
999 |
_c156860 _d156860 |