000 00704nam a22002057a 4500
003 OSt
005 20220923112316.0
008 220906b |||||||| |||| 00| 0 eng d
020 _a9781625274496
028 _bSPS Books Distributors
_cIN2048
_d02/09/2022
040 _cSJCLIB
100 _aKim, W Chan and Mauborgne, Renee
_9169328
245 _aBlue Ocean Strategy :
_cHow to Create Uncontested Market Space and Make the Competition Irrelevant
260 _aBoston
_bHarvard Business Review Press
_c2015
300 _a287
600 _tInstitute of Communication and Media Studies
_9169334
650 _aAdvertising and Public Relations
_9169329
942 _2ddc
_cREF
999 _c155769
_d155769