000 | 00704nam a22002057a 4500 | ||
---|---|---|---|
003 | OSt | ||
005 | 20220923112316.0 | ||
008 | 220906b |||||||| |||| 00| 0 eng d | ||
020 | _a9781625274496 | ||
028 |
_bSPS Books Distributors _cIN2048 _d02/09/2022 |
||
040 | _cSJCLIB | ||
100 |
_aKim, W Chan and Mauborgne, Renee _9169328 |
||
245 |
_aBlue Ocean Strategy : _cHow to Create Uncontested Market Space and Make the Competition Irrelevant |
||
260 |
_aBoston _bHarvard Business Review Press _c2015 |
||
300 | _a287 | ||
600 |
_tInstitute of Communication and Media Studies _9169334 |
||
650 |
_aAdvertising and Public Relations _9169329 |
||
942 |
_2ddc _cREF |
||
999 |
_c155769 _d155769 |