000 | 00592nam a22002057a 4500 | ||
---|---|---|---|
999 |
_c149454 _d149454 |
||
003 | OSt | ||
005 | 20190716153945.0 | ||
008 | 190716b ||||| |||| 00| 0 eng d | ||
020 | _a9780071220606 | ||
040 | _cSJCLIB | ||
082 | _a659.1 ARE | ||
100 |
_aArens, William, F., Weigold, Michael, F. and Arens, Christian _9151074 |
||
245 | _aContemporary Advertising and Integrated Marketing Communications | ||
250 | _a13th | ||
260 |
_aNew York _bMcGraw-Hill Irwin _c1982 |
||
300 | _a774 | ||
600 |
_tMass Communication _9510 |
||
942 |
_2ddc _cBK |