000 00592nam a22002057a 4500
999 _c149454
_d149454
003 OSt
005 20190716153945.0
008 190716b ||||| |||| 00| 0 eng d
020 _a9780071220606
040 _cSJCLIB
082 _a659.1 ARE
100 _aArens, William, F., Weigold, Michael, F. and Arens, Christian
_9151074
245 _aContemporary Advertising and Integrated Marketing Communications
250 _a13th
260 _aNew York
_bMcGraw-Hill Irwin
_c1982
300 _a774
600 _tMass Communication
_9510
942 _2ddc
_cBK