000 00567nam a2200169Ia 4500
008 190516s9999 xx 000 0 und d
028 _bMysore Book House
_c651
_d26/05/2015
100 _aLehu, Jean-Marc
_9152684
245 0 _aBranded Entertainment
_cProduct Placement & Brand Strategy in the Entertainment Business
260 _bKogan Page Limited
_c2007
_aNew Delhi
300 _a266
500 _a008404
600 _tMA Journalism and Communication
_9152685
650 _aMA Journalism and Communication
_9152685
942 _cBK
999 _c141150
_d141150