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The Better Mousetrap Brand Invention in a Media Democracy

by Pont, Simon.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher number: Kiran Book CentrePublication details: New Delhi Kogan Page Limited 2013Availability: Items available for loan: Arrupe Library and Information Centre (1) . Location(s): Call number: 070.1 PON.

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The Better Mousetrap: Brand Invention in a Media Democracy

by Pont, Simon.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher number: Kiran Book CenterPublication details: Kogan Page New Delhi 2013Availability: Items available for reference: Arrupe Library and Information Centre Not for loan (1) . Location(s): Call number: 658.8 PON.

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