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Predictably Irrational : The Hidden Forces that Shape Our Decisions

by Ariely, Dan.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: UK HarperCollins 2008Availability: Items available for loan: Arrupe Library and Information Centre (3) . Location(s): Call number: 659.111 ARI.

Positioning : The Battle for Your Mind

by Ries, Al, and Trout, Jack.

Edition: 20thMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: New York McGraw-Hill Education 1981Availability: Items available for loan: Arrupe Library and Information Centre (2) . Location(s): Call number: 659.134 RIE.

Pandeymonium

by Pandey, Piyush.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: USA Penguin Books 2015Availability: Items available for loan: Arrupe Library and Information Centre (3) . Location(s): Call number: 659.11 PAN.

Positioning : The Battle for Your Mind

by Ries, Al, and Trout, Jack.

Edition: 20thMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: New York McGraw-Hill Companies, Inc. 1981Availability: Items available for loan: Arrupe Library and Information Centre (1) . Location(s): Call number: 659.134 RIE.

Ogilvy on Advertising

by Ogilvy, David.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New York Vintage Books 1983Availability: Items available for reference: Arrupe Library and Information Centre Not for loan (3) . Location(s): Reference Section Shelf 66 Row 1 Call number: 659.1 OGI.

How To Read A Person Like a Book : Observing Body Language to know what people are thinking

by Nierenberg, Gerard I., Calero, Henry H and Grayson, Gabriel.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher number: SPS Books DistributorsPublication details: New Delhi Rupa Publications 2022Availability: Items available for loan: Arrupe Library and Information Centre (3) . Items available for reference: Arrupe Library and Information Centre Not for loan (1) . Not available: Checked out (1). Location(s): Call number: 153 NIE.

The Art Of Negotiation : How To Get What You Want (Every Time)

by Castle, Tim.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher number: SPS Books DistributorsPublication details: I_AM Self-Publishing 2018Availability: Items available for loan: Arrupe Library and Information Centre (2) . Location(s): Call number: 158.5 CAS.

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