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Advertising and Promotion : An Integrated Marketing Communications Perspective

by Belch, George, E and Belch, Michael, A.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher number: Vidyarthi BooksPublication details: New York Mcgraw-Hill Irwin 1990Availability: Not available: Checked out (1).

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Advertising and Promotion

by Belch George E. and Belch Michael A.

Edition: 9Material type: Text Text; Format: print ; Literary form: Not fiction Publisher number: Kiran Book CentrePublication details: New Delhi McGraw Hill Education (India) Private Limited 2013Availability: Items available for loan: Arrupe Library and Information Centre (1) . Location(s): Call number: 659.1 BEL.

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Advertising and Promotion

by Belch, George E. and Belch, Michael A.

Edition: 6Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Tata McGraw-Hill Publishing Company Limited 1990Availability: Items available for reference: Arrupe Library and Information Centre Not for loan (1) . Location(s): Call number: 658.2 BEL.

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