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Contemporary advertising and integrated marketing communications

by Arens, William F. , Weigold, Michael F. and Arens, Christian.

Edition: 13Material type: Text Text; Format: print ; Literary form: Not fiction Publisher number: Kiran Book CentrePublication details: New York McGraw-Hill 1982Availability: Items available for reference: Arrupe Library and Information Centre Not for loan (1) . Location(s): Reference Section Shelf 5 Row 5 Call number: 070.444 ARE.

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Contemporary Advertising and Integrated Marketing Communications

by Arens, William, F., Weigold, Michael, F. and Arens, Christian.

Edition: 13thMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: New York McGraw-Hill Irwin 1982Availability: Items available for loan: Arrupe Library and Information Centre (1) . Location(s): Call number: 659.1 ARE.

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