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The Guerrilla Marketing Handbook

by Levinson, Jay Conrad.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Boston : Houghton Mifflin, 1994Availability: Items available for loan: Arrupe Library and Information Centre (1) . Location(s): Call number: 658.8 LEV.

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Critical Approaches to Television

by Berg, Leah R Vande and Bruce, E. Gronbeck.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi, Houghton Mifflin 1998Availability: Items available for loan: Arrupe Library and Information Centre (1) . Location(s): Call number: 791.45015 BER.

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