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The Guerrilla Marketing Handbook

by Levinson, Jay Conrad.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Boston : Houghton Mifflin, 1994Availability: Items available for loan: Arrupe Library and Information Centre (1) . Location(s): Call number: 658.8 LEV.

Corporate Financial Statements under Ind AS

by Jaiswall, Sudhir S and Bhattacharyya, Asish K.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher number: SPS Books DistributorsPublication details: New Delhi McGraw Hill Education India Pvt Ltd. 2023Availability: Items available for loan: Arrupe Library and Information Centre (9) . Items available for reference: Arrupe Library and Information Centre Not for loan (1) . Location(s): Call number: 658.15 JAI.

Illustrated Guide to Accounting Standards (Ind AS)

by Chatterjee, B.D and Jain, Jinender.

Edition: 8th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher number: SPS Books DistributorsPublication details: New Delhi Taxman's Publications (P.) Ltd. 2023Availability: Items available for loan: Arrupe Library and Information Centre (4) . Items available for reference: Arrupe Library and Information Centre Not for loan (1) . Location(s): Call number: 657.0954 CHA.

Consumer Behavior and Marketing Strategy

by Peter, Paul J. and Olson, Jerry.

Edition: 5th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: McGraw-Hill/Irwin, 1996Availability: Items available for loan: Arrupe Library and Information Centre (1) . Location(s): Call number: 658.8342 PET.

Marketing Research: An Applied Approach

by Kinnear, Thomas C and Taylor, James R.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: McGraw-Hill College, 1979Availability: Items available for loan: Arrupe Library and Information Centre (1) . Location(s): Call number: 658.83 KIN.

Advertising: Principles and Practice

by William Wells and others.

Edition: 4th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Prentice Hall, 1998Availability: Items available for loan: Arrupe Library and Information Centre (1) . Location(s): Call number: 659.1 WEL.

Illustrated Guide to Accounting Standards (Ind AS)

by Chatterjee, B.D and Jain, Jinender.

Edition: 8th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher number: SPS Books DistributorsPublication details: New Delhi Taxman's Publications (P.) Ltd. 2023Availability: Items available for loan: Arrupe Library and Information Centre (5) . Location(s): Call number: 657.0954 CHA.

UGC-NET Management : Previous Year's Papers (Solved)

by Kumari, Sima.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher number: SPS Books DistributorsPublication details: New Delhi O.P. Gupta for Ramesh Publishing House Availability: Items available for loan: Arrupe Library and Information Centre (4) . Items available for reference: Arrupe Library and Information Centre Not for loan (1) . Location(s): Call number: 658.078 KUM.

What They Teach You at Harvard Business School: My Two Years Inside the Cauldron of Capitalism

by Broughton, Philip Delves.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London Penguin Books 2008Availability: Items available for loan: Arrupe Library and Information Centre (1) . Location(s): Call number: 685.07 BRO.

Harvard business review on brand management.

by Harvard Business Review.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Boston, Harvard Business School Press, 1999Availability: Items available for loan: Arrupe Library and Information Centre (1) . Location(s): Call number: 658.827 HAR.

Plannig Strategies that Work.

by Hax, Arnaldo C.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New York Oxford University Press 1987Availability: Items available for loan: Arrupe Library and Information Centre (1) . Location(s): Call number: 658.409 HAX.

Research For Marketing Decisions

by Green, Paul E., Tull, Donald S and Albaum , Gerald.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Prentice Hall 1988Availability: Items available for loan: Arrupe Library and Information Centre (1) . Location(s): Call number: 658.83 GRE.

Human Resource Management : Functions, Applications and Skill Development

by Jones, Scarlett.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher number: Kavery BooksPublication details: New York Larsen & Keller 2022Availability: Items available for reference: Arrupe Library and Information Centre Not for loan (1) . Location(s): Call number: 658.3 JON.

Hey Whipple, Squeeze This : The Classic Guide to Creating Great Ads: The Classic Guide to Creating Great Advertising.

by Sullivan, Luke.

Edition: 6th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher number: Vidyarthi BooksPublication details: John Wiley & Sons Inc, 2022Availability: Items available for reference: Arrupe Library and Information Centre Not for loan (1) . Location(s): Call number: 659.112 SUL.

Ogilvy on Advertising.

by Ogilvy, David.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher number: Vidyarthi BooksPublication details: Pan Books Ltd, 2020Availability: Items available for reference: Arrupe Library and Information Centre Not for loan (1) . Location(s): Call number: 659.1 OGI.

Ride The Flat World Understanding Why The CEO Needs a CIO More Then Ever.

by Maradi, Sanjay.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Notion Press, 2013Availability: Items available for loan: Arrupe Library and Information Centre (1) . Location(s): Call number: 658.514 MAR.

Managing Start Ups : From Ideas To Success

by Singh, V.K., Singh, Rajan and Tiwari, B.K.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher number: SPS Book DIstributorsPublication details: Delhi Misha Books 2023Availability: Not available: Checked out (2).

Startup Management : As Per CBCS Syllabus

by Singh, Jagroop.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher number: SPS Books DistributorsPublication details: Noida Kalyani Publishers 2019Availability: Not available: Checked out (2).

Public Relations Management

by Young, Cassandra.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher number: Kiran Book CentrePublication details: Willford Press, 2016Availability: Items available for reference: Arrupe Library and Information Centre Not for loan (1) . Location(s): Call number: 658.45 YOU.

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