Clow, Kenneth E., Baack, Donald E <br/><br/>
Integrated Advertising, Promotion, and Marketing Communications 

 - 6th 
 - Noida,  Pearson India Education Services Pvt. Ltd,  2014. 
 - 455 p. 
<br/><br/><label>ISBN: </label>9789332518377 
<br/><br/><label>Publisher. No.: </label> Vasisht Lending LIbrary 
<br/><br/><label>Subjects--Personal Names: </label> Management