Belch, George & Belch, Michael. <br/><br/>
Advertising and Promotion: An Integrated Marketing Communications Perspective 

 - 8th ed. 
 -  McGraw-Hill Education,  2008. 
 - 838 p. 
<br/><br/> 02/02/2024 
<br/><br/><label>ISBN: </label>9780071284400 
<br/><br/><label>Publisher. No.: </label> Kiran Book Centre 
<br/><br/><label>Subjects--Personal Names: </label> Communication