McQuail, Denis  <br/><br/>
Mass Communication Theory An Introduction 

 - 2nd ed. 
 - New Delhi  SAGE Publications  1994 
 - xiv, 416p. 
<br/><br/> DOnated By Clement Dsouza 
<br/><br/><label>ISBN: </label>9780803977853 
<br/><br/><label>Subjects--Personal Names: </label> Mass Communicatrion