TY  - BOOK
AU  - Kinnear, Thomas C and Bernhardt, Kenneth L
TI  - Principles of Marketing
SN  - 9780673385659
PY  - 1990///
CY  - USA
PB  - Scott, Foresman and Company
KW  -  
KW  - Marketing
N1  - Donated by Divya Khanna
ER  -