Kinnear, Thomas C and Bernhardt, Kenneth L <br/><br/>
Principles of Marketing 

 - 3rd 
 - USA  Scott, Foresman and Company  1990 
 - 818 
<br/><br/> Donated by Divya Khanna 
<br/><br/><label>ISBN: </label>9780673385659 
<br/><br/><label>Subjects--Personal Names: </label> Commerce 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing