William Wells and others.. <br/><br/>
Advertising: Principles and Practice 

 - 4th ed. 
 -  Prentice Hall,  1998. 
 - 731 p. 
<br/><br/> Donated by Divya Khanna 
<br/><br/><label>ISBN: </label>9780135978818 
<br/><br/><label>Subjects--Personal Names: </label><br/>Management