Kinnear, Thomas C and Taylor, James R. <br/><br/>
Marketing Research: An Applied Approach 

 -   McGraw-Hill College,  1979. 
 - 856 p. 
<br/><br/> Donated by Divya Khanna 
<br/><br/><label>ISBN: </label>9780070347571 
<br/><br/><label>Subjects--Personal Names: </label><br/>Management