Kotler, Philip <br/><br/>
Marketing Management:  

 - 10th ed. 
 - New Delhi  Prentice Hall of India Private Limited  2002 
 - 718 p. 
<br/><br/> Donated by Divya Khanna 
<br/><br/><label>ISBN: </label>9788120316096 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing