TY  - BOOK
AU  - Zeithaml A, Valarie and Binter, Marry Jo
TI  - Services Marketing: Integrateing Customer Focus Across The Firm
PY  - 2000///
CY  - New York
PB  - Tata McGraw Hill Company
KW  -  
KW  - Marketing
N1  - Donated By Divya Khanna
ER  -