TY  - BOOK
AU  - Caples,John
TI  - Tested Advertising Methods 
SN  - 9780130957016
U1  - 659.13 
PY  - 1997///
CY  - Paramus, N.J. 
PB  - Prentice Hall
KW  -  
KW  - Management
KW  - Advertising
N1  - Donated By,  Divya Khanna
ER  -