Caples, John. Tested Advertising Methods John Caples ; foreword by David Ogilvy ; introduction by Gordon White. - 5th ed. - Paramus, N.J. Prentice Hall, c1997. - xxvi, 278 p. Donated By, Divya Khanna ISBN: 9780130957016 LCCN: 96047752 Subjects--Personal Names: Marketing Subjects--Uniform Titles: Management Subjects--Topical Terms: Advertising Dewey Class. No.: 659.13