Kotler, Philip <br/><br/>
Marketing Management:   The Millennium Edition 

 - 10th ed. 
 - New Delhi  Prentice Hall of India Private Limited  1999 
 - 718  
<br/><br/> Donated by Prof. Nikhil Jha, Dept. of Economics 
<br/><br/><label>ISBN: </label>[9788120316096 
<br/><br/><label>Subjects--Personal Names: </label> Economics 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing