TY  - BOOK
AU  - Menon, Arpita.
TI  - Media Planning And Buying Principles and the Indian Context
SN  - 9780070147607
PY  - 2009///
CY  - India
PB  - MC Graw Hill
KW  - Social Science
KW  - Journalism
KW  - Media Studies
N1  - SJEC Books Transferred to SJU Library as on 5th June 2023

ER  -