TY  - BOOK
AU  - Mohan, Mahendra
TI  - Advertising Management: Concepts and Cases
SN  - 9780074517802
PY  - 1989///
CY  - New Delhi
PB  - Tata McGraw Hill
KW  -  
KW  - Public Relations
N1  - SJEC Books Transferred to SJU Library as on 5th June 2023
ER  -