Mohan, Mahendra <br/><br/>
Advertising Management:  Concepts and Cases 

 - New Delhi  Tata McGraw Hill  1989 
 - 418 p. 
<br/><br/> SJEC Books Transferred to SJU Library as on 5th June 2023 
<br/><br/><label>ISBN: </label>9780074517802 
<br/><br/><label>Subjects--Personal Names: </label> Management 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Public Relations