TY - BOOK AU - Lal, Ruhi and Sharma, Anvesha. TI - Fundamentals of Advertising: Basic Theory and Concepts SN - 9789382974512 PY - 2018/// CY - Delhi PB - Navyug Books International KW - Applied Science KW - Technology KW - Advertising N1 - SJEC Books Transferred to SJU Library as on 5th June 2023 ER -