TY  - BOOK
AU  - Cravens, David W and Piercy, Nigel F
TI  - Strategic Marketing
SN  - 0072466650
PY  - 2006///
CY  - New Delhi
PB  - McGraw Hill EDucation 
KW  -  
KW  - Commerce
N1  - Donated by Jaison Abraham
ER  -