Kim, W Chan and Mauborgne, Renee <br/><br/>
Blue Ocean Strategy : 
How to Create Uncontested Market Space and Make the Competition Irrelevant 
 - Boston  Harvard Business Review Press  2015 
 - 287 
<br/><br/><label>ISBN: </label>9781625274496 
<br/><br/><label>Publisher. No.: </label> SPS Books Distributors 
<br/><br/><label>Subjects--Personal Names: </label> Institute of Communication and Media Studies 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising and Public Relations